Friday Facebook Ads Tip #17: Custom Conversions

  Even if you are not using the Conversion objective for your Facebook and Instagram ads (yet), it’s important to set up conversion tracking within the Facebook Ads Manager. That way you will see how many conversions you are getting from your other ads and you...

Friday Facebook Ads Tip #16: The Conversion Objective

  Friday Facebook Ads Tip #16: The Conversion Objective If you are selling a product or looking for somebody to take an action on your website, it is very likely that you will want to use the Conversion objective for your ads on Facebook and Instagram. However,...

Friday Facebook Ads Tip #15: The Reach Objective

  Friday Facebook Ads Tip #15: The Reach Objective The Reach Objective an often overlooked and perhaps misunderstood objective. The intelligence of the Facebook algorithm and its ability to find the people most likely to take your desired action is incredible,...