online Marketing Thoughts & Tips

Friday Facebook Ads Tip #5: Create Custom Audiences


Any effective Facebook or Instagram advertising strategy requires the use of custom audiences.

As custom audiences are made up of people who have already interacted with your business, they are a powerful way to re-engage based on previous actions.

However, the value of custom audiences is not just in using them for retargeting…

You will also want to use custom audiences to exclude people from seeing specific ads, and as I will discuss next week, their true power is possibly in the creation of Lookalike Audiences.


Video Transcript:

This week’s tip is about creating Custom Audiences.

Similar to creating Saved Audiences, within Ads Manager you go to Audiences and from there you can set up a few different types of custom audiences.

Now firstly, what is a custom audience?

Well, a custom audience is made up of people that have already interacted with your business.

There are three main ways this might happen.

One is that they’re on an email list or they’re customers which you can upload to create an audience.

Two is that they have interacted with your Facebook page or some posts on your page in a set period of time.

Or.. the last one is that they’ve been on your website, and that’s why you need the Facebook Pixel on your website as I’ve mentioned before.

So that’s my tip this week.

Go ahead and create some custom audiences for your business.

Friday Facebook Ads Tip #4: Create Saved Audiences


Knowing your target audience and testing multiple interests, age groups etc. is key to being successful with Facebook Ads.

To be efficient with creating new ads and to get a clear understanding of which groups are taking action, you need to create multiple saved audiences.

You will then have them ready to go when you want to publish a new ad (or promote a post) and you will easily be able to draw comparisons between the results when you use them in separate ad sets.


Video Transcript:

Ok, it’s time for this week’s Facebook Ads tip.

Following on from last week’s tip when I told you about boosting posts, I want you now, if you’re not already, to go and create a saved audience – or actually multiple saved audiences.

To do that, you go into the Facebook Ads Manager and then in the menu at the top left find “Audiences”, and within there you’ll see a blue button that says “Create Audience”, and you’ll have a choice there to either create a Custom Audience, a Lookalike Audience or a Saved Audience.

When you click on “Saved Audience” you get various different options like age, location, gender and you can choose from a variety of interests.

By creating multiple saved audiences, it’ll then save you time every time that you go and create your ads.

And that even works when you are just boosting posts.

Friday Facebook Ads Tip #3: Boost Posts – Yes or No?


Video Transcript:

My Facebook Ads Tip this week is about boosting posts.

I’m sure most of you that have a Facebook business page, or even an Instagram business account, have seen the option to either boost or promote a post.

Normally I would guide you against that because there are far better options when you go into the Facebook Business Manager and create an ad from there.

However, if you have never run an ad before I would actually encourage you to go and use a recent post that’s on either your Facebook page or your Instagram account and go ahead and boost or promote that post just so you get some familiarity with what can be done with Facebook ads and the benefits you can get.

Friday Facebook Ads Tip #2: Start Using Facebook Business Manager


Video Transcript:

My Facebook Ads Tip for this week is to start using the Facebook Business Manager.

Now, while it is possible to run ads through your personal account, it’s much better to have everything set up within Business Manager.

In particular, if you want to give employees access to your pages or to your ad accounts

Or even more importantly, if you want to give an agency or partner access, it’s much easier to delegate everything within the Facebook Business Manager.

And in addition, there are features that are available there that are not available within the personal ads manager.

So that’s my tip for this week!

Go to and set up Business Manager for your business.

And as always if you have any questions then please feel free to get in contact with me

Friday Facebook Ads Tip #1: Ensure you have the Facebook Pixel on your Website

I’ve decided to post a weekly Facebook Ads tip. There’s a lot of information available on Facebook Ads but often it’s too complicated and the articles and videos can be very long.

I’m going to keep my tips short and very specific so that they are easy to take in, even for beginners.

Facebook ads (which also include Instagram ads) are so powerful for all kinds of businesses and I want to help you get the best out of them.

If you already use Facebook Ads for your business or you’re interested in using them in the future, then I hope you find my tips helpful.



Video Transcript:

This is the first video in a series of Facebook Ad Tip videos that I’m going to do.

Today’s tip is very simple but extremely important. It’s about the Facebook Pixel.

If you have a website, just like you would put Google Analytics on the website, you must put the Facebook pixel there too.

What it does is it not only gives you Analytics similar to Google Analytics, it also gives you far more data on users using the information that Facebook has.

And more importantly, even if you’re not using Facebook Ads already, if you plan to in the future, what this is doing it is tracking the users and storing that information.

So in the future, you could retarget those visitors to your website with ads.

View your Competitors’ Live Facebook Ads

View your Competitors’ live Facebook Ads and learn from other businesses with the new “Info and Ads” feature introduced last week to provide more transparency to Facebook users. In this video, I explain how to view the ads and how to make the most of this new feature.


GDPR Killed Your Email List. What Now?

In this video, I outline some simple things to do to improve the experience of your website users, how to encourage them to subscribe to your email list by providing more value, and why you’re missing out if your website does not have the Facebook Pixel installed.


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